The words “mobile gaming” conjure up images of flinging birds, swapping numbers, and matching candies on a phone or tablet. Or perhaps you imagine Link swinging a sword on a Nintendo 3DS or Sackboy running across a PS Vita screen.
But you’re missing another way to game on the go: a smartwatch.
While smartwatch sales numbers aren’t too promising today — just under 7 million smartwatches were sold in 2014, according to independent research company Smartwatch Group — that’s bound to change. The Apple Watch, due out April 24, is predicted to sell somewhere in the neighborhood of 20 million units in its first year. LG, Motorola, Huawei and others are supporting the wearable Android Wear platform. The Pebble Time watch is the most-funded Kickstarter ever, currently topping a whopping $18 million with two weeks to go.
There’s a lot of time, energy, and money being poured into the new tech. But will you be playing games on your fancy new timekeeper?
Where there’s a screen, there’s a game
“Wherever games exist, gamers will want to play them — including right on their wrists,” says Scott Steinberg, CEO of game consulting firm TechSavvy. “The beauty of smartwatches is that they allow games to travel with users wherever they go and enjoy the added convenience of not having to hold a phone or tablet in their hands or pack along a dedicated handheld device.”
Most smartwatches aren’t really designed with gaming in mind, though, and they often pack less sophisticated play experiences, cautions Steinberg. But he thinks a company like Apple, which has made a killing with games on its other devices, could change that.
“[Apple] may help bridge the gap and elevate wrist-based gaming to widespread popularity as more developers flock to take advantage of these devices and bring novel play experiences along with them,” he says.
Other experts, like Michael Pachter, managing director of equity research at Wedbush Securities, aren’t so sure.
“Only games that don’t require a large screen, perhaps something like Trivia Crack, [might work]. Most other games would be too hard to play on a tiny screen,” he contends.
“It may be possible to create new experiences for the watch, like location-based treasure hunt games,” he grants, but overall he “sees little potential for conventional games on a small screen.”
A few hurdles
While the audience size is currently pretty small, some developers are already releasing games for the young platform.
The aptly named indie developer Teensy Studios recently launched a half-dozen games for Android Wear-based devices like the LG G Watch and Moto 360.
“We decided to experiment with different types of game play on Android and to explore Apple Watch as a platform, and what we found so far was a reasonable degree of success,” says CEO Fozia Ashraf. “But advertising is difficult to do, and people seem to be unwilling to pay for a wearable game.”
That’s an important point. Mobile gamers are used to freemium content — free to play, but usually cluttered with ads or the option to pay for additional content or time — but advertising on a 2-inch screen is challenging (and will undoubtedly have to take up the entire display for any impact). Similarly, monetizing a game with in-app purchases is difficult when it might require a nearby phone to complete the transaction.
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