My Prophecy: Apple Watch will be unsuccessful

By Aditya Kumar Saroj

A great product, Mr Cook said, “depends on how it makes you feel”, as he revealed the company’s latest gadget, the Apple Watch.

“I am so excited and I am so proud to share it with you this morning,” he said. “Apple Watch is most personal device we’ve ever created.”

The whole world expected that a new chapter will be opened in the field of smartwatches by Apple on September 9 2014.

But that chapter is miles away, I can safely say after seeing the Apple Watch (not iWatch). 

Other smart watches have been geeky and unattractive but Apple has aimed for beauty first, tech second. Unlike previous gadgets it comes in multiple looks using six straps in different materials to coloured metal finishes. The side-mounted crown — which Cook compared to the invention of the mouse — is used to zoom screen images in and out, scroll through lists and more while rear sensors provide pulse measurement and inductive charging.

It aims to make wearable technology mainstream where rival gizmos have failed. Will the Apple Watch succeed?

The answer is without a doubt a big, rude "NO!" How can the Apple Watch succeed? Why should it succeed? Is there anything unique about it? "NO!"

The meaning of a smartwatch is not a wearable fitness tracker and notification system. It is supposed to be a 'futuristic' device that can replace a smartphone. Can any smartwatch in the world right now do that? "NO!"

Personal taste, usability and above all battery life will be key. It’s more premium than its rivals and like some other smart watches, it only works with a smartphone (an iPhone, as you might have guessed). It will cost from $349 (about £215), but it’s not out until next year.

The cost! Oh! My god! Who on earth is going to waste his money buying that little thing for measuring his heartbeat or getting a text message? I don't think Apple wants to become a luxury technology company. 

Apple has been underwhelming for quite a few years now. I am disappointed and you will be too if you waste your valuable money for that 'advanced' fitness tracker. 

I think the world can do nothing but wait. In the meantime, the Apple Watch can go to hell!