Apple is finally taking a stand on #BendGate and as you might expect it's looking to douse the fire with some cold, hard and illuminating facts.
The controversy over whether or not Apple's new iPhone 6 phablet was prone to bending inside people's pockets was sparked first by some reports on social media and then by the now uber-famous "iPhone 6 Plus Bend Test" video posted by Unbox Therapy, which now has over 23 million views.
As you might expect, Apple's statement seeks to dismiss the notion that iPhone 6 Plus devices are prone to bending.
"With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple."
Apple's statement also goes into some detail on how Apple builds the iPhone 6 and iPhone 6 Plus to help the phones withstand life in your pocket and elsewhere:
"Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision-engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high-stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high-quality standards to endure everyday, real-life use.
The bending story follows a string of difficult and even bad news for the hardware giant. It's also spent this week mopping up a disastrous iOS 8.0.1 update. In that case, Apple apologized. In this one, Apple defends the product and, likely with good reason, since the laws of physics are probably on its side.
What do you think? Does Apple's explanation satisfy you?
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