After stunning Moto G success, Flipkart bags exclusive rights to sell Moto X in India

Moto X is the next Flipkart exclusive, but no Moto Maker for India

By Nikhil Subramaniam /  13 Mar 2014 , 18:30

Indian retailer Flipkart has snagged yet another exclusive deal with Motorola. The retailer tweeted saying the Moto X is coming soon, along with a map that shows India with a very obvious X in the middle. Flipkart will have exclusive rights to sell the Moto X in India, just like the Moto G.

X marks the spot

While Flipkart didn’t announce a launch date, it looks like more than just the black and white versions of the phone will be launched in India. Responding to a query about the wooden back Moto X, Flipkart said two such variants – teak and walnut – will be available.  The disappointing news is that Moto Maker tool will not be making an appearance in India. In any case, we should expect five colour options and the two wood variants at launch.

The Moto X exclusive follows the highly successful launch campaign for the Moto G, which was Motorola’s best launch in any country. With stock running out within hours of the launch, it’s clear that there’s a great demand for Motorola’s new phones. A lot of the excitement around the Moto G launch was due to the attractive pricing, but the Moto X is undoubtedly a more premium device, with a larger display, more powerful internals and a better-spec’d camera. And it also has a few software tricks up its sleeve, that are not found on the Moto G.

Internationally, the Moto X is currently retailing for just under $400, so one can expect a pricing of over Rs 25,000. While not the same as the Moto G, the Moto X does have a bunch of cool features that justify the price. Now let’s hope the developer edition with 32GB memory and the unlocked bootloader also makes it to India.

Moto X advertisement hints at a customisable smartphone

Looks like Motorola's new Moto X smartphone is just around the corner, with the Google owned mobile device company all set to release its first ad campaign for the much talked about phone.

According to a report by AdAge, Motorola will run a full page ad  in US newspapers The New York Times, USA Today, The Wall Street Journal and Washington Post, on July 3 coinciding with the American independence day on July 4.

The ad focuses on how the Moto X phone will be designed, engineered and assembled in the USA, playing on the patriotic spirit, at a time when most mobile and computing devices are assembled in overseas production facilities in China, Vietnam and other countries.

Interestingly, as indicated by previous rumours, the ad also mentions that the Moto X would be the first phone that consumers will be able to design themselves. It ends with the tagline 'Designed by You. Assembled in the USA'. The ad also features the new Motorola logo which was revealed a few days back.
 
However, the ad does not mention what all elements of the phone would be customisable. It doesn't carry an image or even a small glimpse of the phone.

The smartphone being assembled in the US doesn't come as a surprise, as the company had earlier said that its new manufacturing facility in Texas will produce the Moto X,first smartphone ever assembled in the country. In fact Motorola CEO Dennis Woodside had also made an official announcement about the development at AllThingsD's D11 Conference.

There have been a lot of rumours surrounding the X Phone, including that the X Phone might be a sub-brand and approach that includes user-defined configurations for colour, storage capacity, ringtones, apps and more. This intensified after Guy Kawasaki, who recently joined Motorola, had posted a video on his Google+ page about customisable cars and posted, "Wouldn't it be great if you could personalise your phone like this?"

Just a week back a new picture of what is claimed to be the Moto X phone had surfaced online.

Serial phone leaker @evleaks had also revealed the specifications of the much awaited smartphone through a tweet. As per the tweet, the phone is expected to come with a 1.7GHz dual-core Qualcomm Snapdragon S4 Pro MSM8960 processor alongside 2GB of RAM. It is expected to come with a 720p resolution display and 16GB of internal storage. The leak also specified a 10-megapixel rear shooter and a 2-megapixel front facing camera. Just like the new report, even the tweet suggested that the phone will run Android 4.2.2.